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Sense of Smell research
abstract

A smell can immediately evoke memories and emotions, much more directly than image and sound. It’s because our nose is directly connected to the hippocampus, which is responsible for associative learning, and the amygdala which processes emotions. It’s odd the sense of smell is still underrated compared to light and sound. It deserves more attention, because it has so much potential. There’s still a lot to research scientifically, commercially and artistically. The perfume industry is taking the lead in this. The scientific research of smell is driven by financial interests of the perfume industry and if that interest is lacking certain studies probably would not be done.
Artistic research of smell can yield a diversity of results, because it explores areas that haven’t been explored before. This gives an enormous freedom to the artist for experimentation, though there aren’t really many artists who experiment with the sense of smell. Art schools, that are focused on the visual and the auditive, barely teach about the olfactory. Even if it’s an unknown and complex matter, I believe it should be explored more artistically. Making the matter more accessible to makers, can make the sense of smell undergo a renaissance.
In a digital era that becomes more and more anosmic, we should keep on appealing all our senses, just as in the real world. Our noses deserve that.

developing…

Sense of Smell research
Sense of Smell research
Sense of Smell research
Sense of Smell research
Sense of Smell research